Preserve Our Parks Campaign Raises Over $700,000 for State Parks
Coca-Cola Refreshments and Stater Bros. Markets have teamed up again to raise funds for State Parks. This summer, their “Preserve Our Parks” campaign was an intensive, six-week promotion to help provide forest preservation, trail maintenance, habitat preservation and beach clean-up across 750,000 acres of parklands in Southern California.
“Protecting and preserving our California State Park system is important to the Stater Bros. Supermarket family,” says Jack H. Brown, Stater Bros. Chairman and CEO. “This is one way that we can give back to the local communities we are privileged to serve. The Preserve Our Parks program will have a significant and long-lasting impact on our Southern California State Parks that will be enjoyed by local residents and future generations.”
The campaign encouraged consumers to support Southern California State Parks while shopping at Stater Bros. Markets by donating a one-dollar, tax-deductible donation at checkout stands from April to May. Additionally, Coca-Cola donated one dollar when consumers purchased $10 worth of participating Coca-Cola products at Stater Bros., including branded soft drinks, waters and other beverages.
This represents the third year that Coca-Cola and Stater Bros. have initiated environmental stewardship programs to benefit California State Parks. The 2010 “Care for Our Coast” and 2009 “Reforest California” campaigns, combined to raise $1.2 million to plant one million trees in Southern California parks damaged by wildfires and to support beach clean-up and dune restoration at Southern California’s most popular state beaches. For more information on the 2011 Campaign, visit our website at www.preserveourparks.info